{"product_id":"in-search-of-a-route-to-streetwear-how-i-started-my-streetwear-brand","title":"A Route to Streetwear: How I Started My Streetwear Brand (PDF - Download)","description":"\u003cp\u003eI started with one question:\u003cspan\u003e \u003c\/span\u003e\u003cem\u003ewhy do I want to do this?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe answer wasn't just to sell clothes. It was to build a culture — one centered around growth through behavioral intelligence, for people in inner cities pushing themselves forward. That culture became DirtyCloth NYC.\u003c\/p\u003e\n\u003cp\u003eThis ebook is the real story of how I built it. Not theory. Not motivation. The actual steps — written by me, Bobby \"R.O\" Smalls, founder of DirtyCloth NYC.\u003c\/p\u003e\n\u003cp\u003eWhat's covered inside:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan class=\"ck\"\u003e\u003ci class=\"ti ti-check\" aria-hidden=\"true\"\u003e\u003c\/i\u003e\u003c\/span\u003eBrand origin story — why DirtyCloth NYC exists and what it stands for\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"ck\"\u003e\u003ci class=\"ti ti-check\" aria-hidden=\"true\"\u003e\u003c\/i\u003e\u003c\/span\u003eFull business setup: LLC, EIN, Novo Bank, Shopify, Google Workspace, iPostal1, Stripe \u0026amp; PayPal\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"ck\"\u003e\u003ci class=\"ti ti-check\" aria-hidden=\"true\"\u003e\u003c\/i\u003e\u003c\/span\u003eBlank garment suppliers: As Colour, Original Favorites, Pro Club, House of Blanks \u0026amp; more\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"ck\"\u003e\u003ci class=\"ti ti-check\" aria-hidden=\"true\"\u003e\u003c\/i\u003e\u003c\/span\u003eDecoration methods: vinyl cutting, DTF via Supacolor, local embroidery \u0026amp; Printful\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"ck\"\u003e\u003ci class=\"ti ti-check\" aria-hidden=\"true\"\u003e\u003c\/i\u003e\u003c\/span\u003eFull design toolkit: Photoshop, Illustrator, Canva, Placeit, Envato \u0026amp; more\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"ck\"\u003e\u003ci class=\"ti ti-check\" aria-hidden=\"true\"\u003e\u003c\/i\u003e\u003c\/span\u003eWorkspace setup: heat press, cap press \u0026amp; vinyl cutter\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"ck\"\u003e\u003ci class=\"ti ti-check\" aria-hidden=\"true\"\u003e\u003c\/i\u003e\u003c\/span\u003eBranding: mailer bags, polybags, hang tags, stickers \u0026amp; business cards\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"ck\"\u003e\u003ci class=\"ti ti-check\" aria-hidden=\"true\"\u003e\u003c\/i\u003e\u003c\/span\u003eMarketing strategy: social media, email, street-team, popups \u0026amp; brick-and-mortar\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"ck\"\u003e\u003ci class=\"ti ti-check\" aria-hidden=\"true\"\u003e\u003c\/i\u003e\u003c\/span\u003eBonus: 30-day checklist, supplier sheet \u0026amp; brand blueprint worksheet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\"The streets are your canvas — what will you paint on them?\" — Bobby \"R.O\" Smalls\u003c\/p\u003e","brand":"DIRTY CLOTH DISTRICT","offers":[{"title":"Default Title","offer_id":49574124912882,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/7717\/7842\/files\/ARouteToStreetwear-PDFCover.jpg?v=1780245730","url":"https:\/\/dirtycloth.com\/products\/in-search-of-a-route-to-streetwear-how-i-started-my-streetwear-brand","provider":"DIRTY CLOTH DISTRICT","version":"1.0","type":"link"}